YOI store 2005-2007
YOI started as a platform to promote Hiphonest fashion by organizing catwalk shows, events and workshops. YOI introduced the first ecofashion store in Amsterdam. This pop-up store travelled from different locations in the city, from the ‘Jordaan’, the ‘Pijp’ and department store the Bijenkorf to festivals like Streetlab and Lowlands.
Press about YOIstore.
Founder of GlORE in Germany Bernd Hausmann about YOIstore: ‘Thanks to Annouk from Hiphonest and Kim from Ecofashionworld (both as well founders of pop-up YOIstore) I was really inspired to open my own conceptstore.’ Thanks Bernd, ‘Das tut mir leid!’