YOI started as a platform to promote Hiphonest fashion by organizing catwalk shows, events and workshops. YOI introduced the first ecofashion store in Amsterdam. This pop-up store travelled from different locations in the city, from the ‘Jordaan’, the ‘Pijp’ and department store the Bijenkorf to festivals like Streetlab and Lowlands.

Press about YOIstore.

YOI_EERSTE GERUILLA STORE YOI_HIPHONEST STORE

Founder of GlORE in Germany Bernd Hausmann about YOIstore: ‘Thanks to Annouk from Hiphonest and Kim from Ecofashionworld (both as well founders of pop-up YOIstore) I was really inspired to open my own conceptstore.’ Thanks Bernd, ‘Das tut mir leid!’

YO HIPHONEST KLEDINGREK YOI SUSTAINABLE STORYTELLING YOI the doll