YOI DUURZAME MODE JEANS ANNOUK POST AMFI EXPO-STATION-BLUE(underwater picture Thomas Tukker)

This year Annouk Post and second year Management AMFI students are organising the Beyond Green Gallery. The students will present their vision on sustainable jeans and transform the Beyond Green Gallery into STATION BLUE.

STATION BLUE offers a varied program of information stands in the INFO CORNERS and alluring jeans designers and labels in the EXPO SPACES. Visitors can also buy new sustainable outfits in the SUPERMARKET or swap vintage garments in the SWAP STORE.

INFO CORNERS offer important players and organizations in the field of durable fashion the opportunity to present and promote their activities. The aim is to inform visitors of what is happening in the fashion and design system concerning sustainability.

EXPO SPACES takes the visitors on a journey into the world of sustainable jeans. AMFI students have created innovative jeans to present their vision on the future of denim. In addition, designer Kentroy Yearwood (among others), participant in the main speaker programme, will show his jeans collection Intoxica.

SUPERMARKET will be hosted by former AMFI students Charlotte van Waes and Marieke Vinck, owners of the Amsterdam-based fair concept store Charlie + Mary. They have selected the stores’ best jeans by labels such as Knowledge Cotton and Monkee Genes Apparel for the Blue Station Supermarket. To complete the sustainable look, nice tops and jackets by labels such as StudioJUX and Camila Norrback are on offer, as well as TOMS sneakers and Beyond Skin heals.

SWAP STORE invites visitors to bring their old vintage garments and to swap them for something new. Swapping is not another excuse for the recession. This sharing phenomenon is part of a bigger movement: the rise of conscious consumers who are re-defining the value of things that surround and decorate us.

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