YOI started as a platform to promote Hiphonest fashion by organizing catwalk shows, events and workshops. YOI introduced the first ecofashion store in Amsterdam. This pop-up store travelled from different locations in the city, from the ‘Jordaan’, the ‘Pijp’ and department store the Bijenkorf to festivals like Streetlab and Lowlands. Press about YOIstore. Founder of...